The Team
People: The Architects of the Vision
Guillermo Juarez
Chief Executive Officer
The Vision & Execution
Former founder who leads HomeInherit (deal sourcing company). Finance and real estate background, plus strong home improvement sales experience. Guillermo drives execution across the business. He leads fundraising, builds the sales process and team, and sets overall strategy, translating a complex vision into clear, actionable goals.
Dr. Lawrence Souza
Chief Investment Officer
The Risk Management & Fund Director
Dr Souza brings 30+ years of institutional real estate and capital markets expertise. PhD in Modern-Post Modern Real Estate Portfolio Theory. Former REIT research director and Schwab managing director. Leads underwriting and risk management.
Dr. David Vik
Business Advisor
The Culture & Strategy
A veteran of three successful companies, Dr. Vik is the architect of our world-class customer experience. As the former culture chief at Zappos, he will help us achieve a culture of legendary service, ensuring every senior feels empowered, safe, and seen.
Jan Zuazo
Chief Product Officer
The Growth & Modernization
Jan architects our growth engine. He leads marketing, investor relations, and explores innovative capital-raising strategies, including tokenization and blockchain. He also ensures the product experience, from senior onboarding to investor reporting is seamless and scalable.
Tom Goren
Chief Senior Officer
The Model & Trust
As a senior who personally felt the problem, Tom is the heart of our model's integrity. With 40+ years in taxation and estate planning, he designed our core legal and tax structure to be ethically sound and robust. His expertise protects the emotional and financial interests of the seniors we serve.
Diego Herrarte
Chief Operating Officer
The Muscle & Versatility
Diego is a successful founder with a private equity trained investing mindset and a strong operator's edge. He brings day to day execution discipline to HomeInherit and turns strategy into outcomes. Before HomeInherit, he underwrote large scale real estate acquisitions and scaled a vertically integrated consumer brand.